Custom Logo Design & Graphics in Buffalo NY
What is Logo Design?
A logo design is a graphical symbol, emblem, or mark that represents a company, organization, brand, or product. It is a visual representation of a company’s identity and serves as a symbol of its values, mission, and personality. A good logo design is simple, memorable, and distinctive, making it easy to recognize and remember. It can include text, images, or a combination of both, and should be designed to be versatile enough to be used on various mediums such as business cards, websites, billboards, and more. Logo design is an essential element of branding and marketing, as it helps create a strong identity for a company and facilitates recognition among its target audience.
Maverick’s Logo Design Approach
A logo design discovery is an important part of the logo design process that involves gathering information about the company or organization that the logo will represent. Here are some things that will be included in your logo design discovery:
Target audience: Understanding the target audience helps to design a logo that will appeal to them.
Competitors: Analyzing competitors’ logos can give insight into what works and what doesn’t work in the industry.
Design preferences: It’s helpful to know the client’s preferences in terms of color, typography, and style.
Branding goals: Knowing the client’s goals for their branding can help to design a logo that aligns with their objectives.
Usage and context: Understanding how and where the logo will be used, such as on products, websites, social media, etc. is important for designing a versatile logo.
Budget and timeline: Knowing the client’s budget and timeline helps to determine the scope of the project and what can realistically be achieved.
By gathering this information, we can create a logo that is not only visually appealing but also aligns with your branding goals and target audience.
The process of logo sketching starts with a thorough examination of your brand through research. I will begin by creating rough sketches of various icons that have the potential to be developed into a logo design. These sketches will be presented in multiple variations, exploring different font and color schemes. After reviewing the sketches with you and selecting the top designs, we will then transfer the chosen designs to the computer to begin creating the vector artwork.
Logo Editing & Delivery
After you have reviewed and approved the logo design, any necessary edits will be made based on your feedback. This process ensures that the final logo design is aligned with the client’s expectations and goals. Once the edits are complete, the final logo will be delivered to the client in various formats that are suitable for use across a range of applications. This includes high-resolution images and vector files that are easily scalable without losing quality. With the logo editing and delivery process complete, the client will have full ownership of the final logo design and can begin using it to represent their brand.