iTHiNKi Canning Co. is a small, no frills kind of company. When it came to their branding, that is something that we wanted to stress. The simple, handcrafted look of their labels is intended to invoke memories of Farmer’s Markets, State Fairs and Summer Camp.
The goal with this project was to create a label, that would remain consistent, but also be flexible enough to reflect the ever expanding line of products. The iconic type of the company name, remains recognizable even when the color scheme is altered to reflect the contents of each product.