This project started a few years ago when I was tasked with creating a mascot for Blank Labels printing Co. After working on a few versions they decided to go with this little guy, affectionately referred to as “Benny Blanks.” The use of this memorable mascot, opened the doors to new opportunities for us to explore. We soon began brainstorming some ideas about how “Benny” could be featured in an animated short to help explain Blank Labels unique label making process.
It was so exciting to have the opportunity to bring this character to life. Here at Maverick Media Studios we use industry standard software to create all of our animations. This 2d animated short was created using Toon Boom Harmony Pro.